Consumer behavior Article Example | Topics and Well Written Essays - 500 words - 1

Consumer behavior - Article ExampleThe consumers tend to involve themselves in the harvestings and follow up on the progress of the awayers. An example of enduring involvement is a motorcycle enthusiast who constantly researches astir(predicate) motorcycles to adjust the best models. Further, enduring involvement is characterized by substantial interest group in activities that boost the enthusiasm. Such activities embarrass going to motor showrooms to check the models in the market.Situational involvement occurs when a consumer is evoke in a product for a short time. The situation happens mostly as a result of need or rent for a certain commodity. The consumer may not have information or necessarily be interested in a long term involvement and looks for information to enable him make a get decision. For example, a consumer may get touch on in smartphones when he or she wants to buy a phone. However, the interest on smartphones fades when the consumer purchase a smartphone of his choice.There are instances where consumers report their interest towards a certain offering or decision. In such instances, the consumer exhibits felt involvement and feels motivated towards making decisions regarding certain offerings. A consumer gets involved in offerings that he or she has had a psychological experience with (Samli 131). Thus, felt involvement arises from a historical perspective of the consumer about a product. For example, a consumer may form a positive opinion about a car that he or she has witnessed winning car races.Cognitive involvement occurs when a consumer is sharp-worded on understanding the offers in the market before making a purchase decision. The consumer then compares the information against his goals and makes a wise decision. In essence, cognitive involvement treats information gathering as part of the objectives off the consumer. For example, a consumer interested in a Ford